Author Archives: Michael Tripari

How Storytelling Can Help Your Brand

With quality storytelling! You see, a brand needs to be able to engage with its customers. It needs to give them a message they can connect with, and which prods them to interact with the brand of their own accord. That’s where the magic of storytelling comes in – telling a story makes for active engagement. By creating content that provides some value to the customer, you inspire them to be a